Showing 1 - 10 of 17
Persistent link: https://www.econbiz.de/10005473787
Efficient allocation of shelf space and product assortment can significantly improve a retailer's profitability. This paper addresses the problem from the perspective of an independent franchise retailer. A Category Management Decision Support Tool (CMDST) is proposed that efficiently generates...
Persistent link: https://www.econbiz.de/10004971632
A retail category management model that considers the interplay of optimal product assortment decisions, space allocation and inventory quantities is presented in this paper. Specifically, the proposed model maximizes the total net profit in terms of decision variables expressing product...
Persistent link: https://www.econbiz.de/10008490589
The universality of design perception and response is tested using data collected from ten countries: Argentina, Australia, China, Germany, Great Britain, India, the Netherlands, Russia, Singapore, and the United States. A Bayesian, finite-mixture, structural-equation model is developed that...
Persistent link: https://www.econbiz.de/10005256419
Given functional specialisation and a scarcity of resources, organisations would seek to reduce environmental uncertainty by entering into strategic alliances with other organisations for exchanging resources for mutual benefit. This paper investigates the factors affecting a partner's...
Persistent link: https://www.econbiz.de/10009212866
Export researchers have paid considerable attention to export barriers as well as to those variables that encourage firms to become involved in exporting. Almost all export studies have looked at firms' "export or not" decision in isolation, either in relation to incentives to export (firms...
Persistent link: https://www.econbiz.de/10009213114
The universality of design perception and response is tested using data collected from 10 countries: Argentina, Australia, China, Germany, Great Britain, India, The Netherlands, Russia, Singapore, and the United States. A Bayesian, finite-mixture, structural equation model is developed that...
Persistent link: https://www.econbiz.de/10008787929
Despite intensive discussions about customer equity, little research addresses how to manage customer equity from a firm's perspective. Recent literature proposes various concepts of customer equity management but does not feature an empirical study that identifies and quantifies activities that...
Persistent link: https://www.econbiz.de/10005473433
Among the various external information sources that influence individual investors' trading decisions, no research has considered the important influence of insiders' transactions. Retail investors might copy the behavior demonstrated by insiders' trading; therefore, this study establishes an...
Persistent link: https://www.econbiz.de/10010875034
The aims of this article are systematization and empirical analysis of customer relationship drivers in banking. On the basis of an intensive literature analysis, customer relationship drivers have been structured by way of categorization according to value, relationship, and brand as well as...
Persistent link: https://www.econbiz.de/10010928003