<title>ABSTRACT</title> Branding efforts have typically focused on external promotional strategies to develop brand image. Recently, the brand messages conveyed to employees of an organization have been recognized as being equally as important as the brand messages sent to external stakeholders. This study...

<title>ABSTRACT</title> Institutions of higher education are becoming increasingly dependent on external seminars to corporate employees as a means of meeting a growing number of business needs. As the variety of seminars expands, questions concerning the optimal seminar format must be addressed. The current,...

Competency models have been adopted in many organizations to focus systems for employee selection, training and development, and work engagement on the competencies identified by the organization as most important to its operations and strategic direction. Similarly, competency models can be...

In the summer of 1993, a faculty team from the College of Business at Northern Illinois University began working to develop a cross-functionally integrated undergraduate business principles core curriculum. This paper describes the integrated curriculum, which is comprised of a ninehour...

Well-documented corporate demands for crossfunctionally competent employees have instigated a wide variety of efforts by the educational community to integrate business curricula. Many colleges and universities struggle to functionally integrate business programs that historically have been...

<title>ABSTRACT</title> As competition for top athletes intensifies, and as challenges associated with recruitment increase, universities must develop and employ recruiting strategies based upon attributes that student-athletes identify as important to their decision-making process. The study investigates...

Well-documented corporate demands for crossfunctionally competent employees have instigated a wide variety of efforts by the educational community to integrate business curricula. Many colleges and universities struggle to functionally integrate business programs that historically have been...