The demand literature is concerned with the optimal allocation of expenditure at varied but usually high levels of commodity aggregation. Much less aggregation however is required for business applications. In applied business settings, interest centres upon the different brands of the same...

The present study presents an empirical test of organizational identification in the context of alumni-university relationships. It examines whether alumni identify with their university and what the sources and outcomes of such identification are. The model posits that alumni satisfaction with...

Based on the data collected from a large-scale survey research of 1622 consumers, the present paper develops a disaggregate, compensatory choice model to collectively examine the impact of under-examined factors on consumer car type choice behaviour. All existing econometric forecasting models...