Well-documented corporate demands for crossfunctionally competent employees have instigated a wide variety of efforts by the educational community to integrate business curricula. Many colleges and universities struggle to functionally integrate business programs that historically have been...

<title>ABSTRACT</title> Institutions of higher education are becoming increasingly dependent on external seminars to corporate employees as a means of meeting a growing number of business needs. As the variety of seminars expands, questions concerning the optimal seminar format must be addressed. The current,...

Well-documented corporate demands for crossfunctionally competent employees have instigated a wide variety of efforts by the educational community to integrate business curricula. Many colleges and universities struggle to functionally integrate business programs that historically have been...

<title>ABSTRACT</title> Unlike most university administrators who market and recruit students for a master of business administration (MBA) program, EMBA directors must market and recruit both students and supporting organizations. This paper reports the results of a mail survey completed by currently enrolled...

As technology becomes a unifying force in the global economy, Transnational Corporations (TNCs) have increased their efforts to compete more effectively. In recent years, as markets in the Asia-Pacific have grown significantly, TNCs from the West have flocked to these markets. The Singapore...

<title>ABSTRACT</title> As competition for top athletes intensifies, and as challenges associated with recruitment increase, universities must develop and employ recruiting strategies based upon attributes that student-athletes identify as important to their decision-making process. The study investigates...

<title>ABSTRACT</title> Branding efforts have typically focused on external promotional strategies to develop brand image. Recently, the brand messages conveyed to employees of an organization have been recognized as being equally as important as the brand messages sent to external stakeholders. This study...

Purpose – The purpose of this paper is to examine practices of and differences between small and large organizations as they relate to the training of sales managers. Design/methodology/approach – Utilizing a survey approach, data were collected from a sample of sales managers and trainers...