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Consumer affinity for foreign countries: Construct development, buying behavior consequences and animosity contrasts

Nes, Erik Bertin; Yelkur, Rama; Silkoset, Ragnhild - In: International Business Review 23 (2014) 4, pp. 774-784

Our purpose is to extend affinity theory in construct domain, scale development, model testing and by discerning affinity and animosity.

Persistent link: https://www.econbiz.de/10010785185

Super Bowl Advertising Effectiveness: Hollywood Finds the Games Golden

YELKUR, RAMA; TOMKOVICK, CHUCK; TRACZYK, PATTY - In: Journal of Advertising Research 44 (2004) 01, pp. 143-159

Persistent link: https://www.econbiz.de/10005624812

Product liability: Its impact on the auto industry, Consumers, and global competitiveness

Yelkur, Rama; Morrison, Janet; Steiner, Erwin H.; … - In: Business Horizons 44 (2001) 2, pp. 61-66

Persistent link: https://www.econbiz.de/10005354138

A model of reputation building and destruction

Herbig, Paul; Milewicz, John; Golden, Jim - In: Journal of Business Research 31 (1994) 1, pp. 23-31

Persistent link: https://www.econbiz.de/10005477483

Industrial Trade Shows: A Review of What We Know

Herbig, Paul; Hara, Brad OÕ; Palumbo, Frederick - In: American Journal of Business 10 (1995) 1, pp. 67-72

Industrial trade shows are the second most widely used promotional tool in the marketing mix for industrial firms, ranking after personal selling but well ahead of advertising and direct mail. Use of this medium continues to grow in number of shows, number of companies exhibiting, and dollars...

Persistent link: https://www.econbiz.de/10005395090

Industrial Trade Shows: A Review of What We Know

Herbig, Paul; Palumbo, Frederick - In: American Journal of Business 10 (1995) 1, pp. 67-72

Persistent link: https://www.econbiz.de/10010583972