This study examines the level of interconnectedness and the relational power of stakeholders operating in four local territorial systems (LTSs) localized in a southern Italian province. Such an analysis allows for the determination of the dominant rationality of each LTS, i.e. the pattern of...

The present work aims at analyzing the existence of possible differences in the explorative behavior of consumers of different nationality: Italian and Greek, respectively. The analyses performed reveal that both groups of respondents display a low propensity to engage in repetitive behaviors...

Entrepreneurs' innovativeness and personality play a key role in the adoption of innovations in Small- and Medium-sized Enterprises (SMEs). Following two complementary approaches, this study conceptualizes innovativeness at two levels of abstraction: general innovativeness (GI), that is, the...

L’utilizzo delle neuroscienze all’interno degli studi di marketing ha permesso di approfondire lo studio della struttura e del funzionamento della mente umana e di migliorare i processi di indagine relativi alle basi biologiche che guidano la psicologia e il comportamento del consumatore....

Il presente studio, di natura esplorativa, si propone di analizzare le cause interne a un distretto calzaturiero che hanno aggravato la situazione di crisi determinata dalla globalizzazione dei mercati determinando il quasi-dissolvimento dello stesso distretto. Attraverso il metodo delle...

<i> Segmenti, reti e fabbisogni strategici delle imprese distrettuali calzaturiere pugliesi </i> (di Gianluigi Guido) - ABSTRACT: This paper presents an empirical research focused on the footwear firms of two districts in Puglia, Southern Italy (Casarano and Barletta). It aims to show how problems and...

The aim of the present study is to investigate the intention to buy organic food products and, specifically, to understand moral considerations which underlie the purchase of these products in comparison with non-organic food products. The Theory of Planned Behavior (tpb, Ajzen 1991), which...