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Managing co-branding strategies: Global brands into local markets
Abratt, Russell
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Motlana, Patience
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Business Horizons
45
(
2002
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5
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pp. 43-50
Persistent link: https://www.econbiz.de/10005438707
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Unplanned buying and in‐store stimuli in supermarkets
Abratt, Russell
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Goodey, Stephen Donald
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Managerial and Decision Economics
11
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1990
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pp. 111-121
Persistent link: https://www.econbiz.de/10011005978
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Corporate Identity, Ethics and Reputation in Supplier–Buyer Relationships
Bendixen, Michael
;
Abratt, Russell
- In:
Journal of Business Ethics
76
(
2007
)
1
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pp. 69-82
Persistent link: https://www.econbiz.de/10005719604
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