The traditional television is now at a turning point because the introduction of digital technology has changed the competitive context: it has modified the bargain power of the traditional players by offering new opportunities to the new entrants and imposing new strategies to the existing...

Nowadays the experience factor plays an increasingly important role in determining the success of a company's offering. The literature on Customer Experience is growing fast and the debate among scholars and practitioners is fervent. While many studies explore such theme from a theoretical...

Summary Though marketing performance measurement has long been a concern for literature and companies, the relationship between marketing strategy and marketing performance measurement system (MPMS) design is a substantially uncovered topic. This paper endorses Coviello et al. [Coviello, N. E.,...

Over the last few years, public institutions, the market, the financial community and nongovernmental associations have explicitly demanded that firms improve their environmental performance. However, in spite of the strong pressure from external stakeholders, recent studies have highlighted the...