Arora, Vaibhav; Kainth, Jyoti; Nafees, Lubna - In: International Journal of Asian Business and Information … 5 (2014) 3, pp. 17-33
The authors in this study have measured and compared the extent of consumer ethnocentrism across different socio-demographic groups; the relationship of consumer ethnocentrism with different demographic variables; and the effect of country of origin on the perceptions, evaluations and likeliness...
