Similar Search Results

The moderating role of religiosity on nonprofit advertising

Hopkins, Christopher D.; Shanahan, Kevin J.; Raymond, … - In: Journal of Business Research 67 (2014) 2, pp. 23-31

Nonprofits need to compete for donations now more than ever. Maintaining a socially responsible reputation and developing ads that are emotional and likable are tactics used to encourage donations. This study explores the role of religiosity as a moderator of antecedents to intent to donate to...

Persistent link: https://www.econbiz.de/10010869619

Corporate strategic planning and corporate marketing: Toward an interface?

Raymond, Mary Anne; Barksdale, Hiram C. - In: Business Horizons 32 (1989) 5, pp. 41-48

Persistent link: https://www.econbiz.de/10005354678

Examining the influence of attitude-toward-the-ad on brand attitudes

Laczniak, Russell N.; Carlson, Les - In: Journal of Business Research 19 (1989) 4, pp. 303-311

Persistent link: https://www.econbiz.de/10005466407

Does environmental advertising reflect integrated marketing communications?: An empirical investigation

Carlson, Les; Grove, Stephen J.; Laczniak, Russell N.; … - In: Journal of Business Research 37 (1996) 3, pp. 225-232

Persistent link: https://www.econbiz.de/10005473944

A transaction approach to understanding and managing customer equity

Dorsch, Michael J.; Carlson, Les - In: Journal of Business Research 35 (1996) 3, pp. 253-264

Persistent link: https://www.econbiz.de/10005473954

Parental Style and Consumer Socialization of Children.

Carlson, Les; Grossbart, Sanford - In: Journal of Consumer Research 15 (1988) 1, pp. 77-94

Persistent link: https://www.econbiz.de/10005783205

The Effects of Multiple Product Endorsements by Celebrities on Consumers' Attitudes and Intentions.

Tripp, Carolyn; Jensen, Thomas D; Carlson, Les - In: Journal of Consumer Research 20 (1994) 4, pp. 535-47

This research investigated the effects of number of products endorsed by a celebrity and number of exposures to the celebrity on consumers' attitudes and purchase intentions. In study 1, using print ads as the stimuli, the results revealed that, as the number of products endorsed increases...

Persistent link: https://www.econbiz.de/10005834799