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The aim of this paper is to create a nexus between postmodern consumer behaviour and fuzzy clustering, and to propose a suitable clustering method to segment postmodern consumers. From a methodological perspective, the main contribution of this paper is related to the use of the fuzzy theory...
Persistent link: https://www.econbiz.de/10011095208
This study analyses spending behaviour of international visitors to Italy. In specific it focuses on the impact that visitors’ satisfaction with different attributes of the trip exerts on expenditure among different service categories. Despite a general recognition by the economic literature...
Persistent link: https://www.econbiz.de/10011145642
For years second home tourism has been an issue of discussion between tourist experts, real estate agents and politicians in both Mediterranean countries and Alpine destinations, however it has not raised much concern in academic circles. The aim of this paper is to analyze the second home...
Persistent link: https://www.econbiz.de/10008876884
An analysis of the existing literature has demonstrated the importance of word of mouth as a source of information for potential tourists and service consumers. The growth of the Internet and interactive websites has lead to the creation of online communities that serve as points of reference...
Persistent link: https://www.econbiz.de/10008678264