Hossain, Mohammad Alamgir; Quaddus, Mohammed - In: International Journal of Information Systems and Supply … 7 (2014) 3, pp. 24-38
In marketing, a customer purchases a product while a consumer uses the product; which means that an adopter of an innovation behaves like a consumer of a new product. But surprisingly no initiative has been made to relate/integrate an adopter with a consumer. This article has done this....