The increasing availability of customer-level data and the willingness of marketers to customize the timing of their offers to consumers makes the accurate segment-level description of household purchase timing decisions a compelling issue. In this paper we employ a finite mixture accelerated...

A regression method for estimating geographic market potentials is developed. Aggregation issues are explored, and a macro model is derived in which it is not necessary to assume that the relationships among variables are the same within the micro subsystems. An estimating procedure is presented...

A growth model for the timing of initial purchase of new products is developed and tested empirically against data for eleven consumer durables. The basic assumption of the model is that the timing of a consumer's initial purchase is related to the number of previous buyers. A behavioral...

This study deals with the dynamic sales behavior of successive generations of high-technology products. New technologies diffuse through a population of potential buyers over time. Therefore, diffusion theory models are related to this demand growth. Furthermore, successive generations of a...

The Hendry market structure and partitioning theory and methodology are explained and contrasted with a strictly empirical approach in this note.

Robinson and Lakhani (1975) initiated a long research stream in marketing when they used the Bass model (1969) to develop optimal pricing path for a new product. A careful analysis of the extant literature reveals that the research predominantly suggests that the optimal price path should be...

In an important study reviewing the literature on econometric studies of the relationship between advertising and sales Clarke (Clarke, Darral G. 1976. Econometric measurement of the duration of advertising effects on sales. J. Marketing Res. 13 (November) 345--357.) concluded that the implied...

(This article originally appeared in Management Science, January 1969, Volume 15, Number 5, pp. 215--227, published by The Institute of Management Sciences.) A growth model for the timing of initial purchase of new products is developed and tested empirically against data for eleven consumer...