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~source:"usbk"
~subject:"Beziehungsmarketing"
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USB Cologne (EcoSocSci)
ECONIS (ZBW)
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Services marketing : integrating customer focus across the firm
Zeithaml, Valarie A.
;
Bitner, Mary Jo
;
Gremler, Dwayne D.
-
2013
-
6. ed.
Persistent link: https://www.econbiz.de/10009599843
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Uncommon service : how to win by putting customers at the core of your business
Frei, Frances X.
;
Morriss, Anne
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2012
Persistent link: https://www.econbiz.de/10009496068
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