Narrow search
Showing 1 - 10 of 11
Cover Image
Management science in marketing
Montgomery, David Bruce; Urban, Glen L. - 1969
Persistent link: https://www.econbiz.de/10004614464
Cover Image
Simulation games as a research method for studying strategic decision making : the case of Markstrat
Lant, Theresa K.; Montgomery, David Bruce - 1992
Persistent link: https://www.econbiz.de/10004360799
Cover Image
Developing a balanced marketing information system
Montgomery, David Bruce - 1970
Persistent link: https://www.econbiz.de/10004645549
Cover Image
Stochastic models of buying behavior
Massy, William F.; Montgomery, David Bruce; Morrison, … - 1970
Persistent link: https://www.econbiz.de/10004653798
Cover Image
The use and performance effect of global account management : an empirical analysis using structural equations modeling
Montgomery, David Bruce; Yip, George S.; Villalonga, Belen - 1998
Persistent link: https://www.econbiz.de/10004063664
Cover Image
Applications of management sciences in marketing
Montgomery, David Bruce (contributor) - 1970 - 1. print.
Persistent link: https://www.econbiz.de/10004017778
Cover Image
Digital marketing strategy : text and cases
Urban, Glen L. - 2004
Persistent link: https://www.econbiz.de/10004818597
Cover Image
Design and marketing of new products
Urban, Glen L.; Hauser, John Richard - 1993 - 2. ed.
Persistent link: https://www.econbiz.de/10004190674
Cover Image
Design and marketing of new products
Urban, Glen L.; Hauser, John Richard - 1980
Persistent link: https://www.econbiz.de/10004742487
Cover Image
Essentials of new product management
Urban, Glen L.; Hauser, John Richard; Dholakia, Nikhilesh - 1987
Persistent link: https://www.econbiz.de/10004743316