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Stochastic models of buying behavior
Massy, William F.; Montgomery, David Bruce; Morrison, … - 1970
Persistent link: https://www.econbiz.de/10004653798
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Academic values in the marketplace
Massy, William F. - 2009
Persistent link: https://www.econbiz.de/10009593742
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Simulation games as a research method for studying strategic decision making : the case of Markstrat
Lant, Theresa K.; Montgomery, David Bruce - 1992
Persistent link: https://www.econbiz.de/10004360799
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Management science in marketing
Montgomery, David Bruce; Urban, Glen L. - 1969
Persistent link: https://www.econbiz.de/10004614464
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Developing a balanced marketing information system
Montgomery, David Bruce - 1970
Persistent link: https://www.econbiz.de/10004645549
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The use and performance effect of global account management : an empirical analysis using structural equations modeling
Montgomery, David Bruce; Yip, George S.; Villalonga, Belen - 1998
Persistent link: https://www.econbiz.de/10004063664
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Applications of management sciences in marketing
Montgomery, David Bruce (contributor) - 1970 - 1. print.
Persistent link: https://www.econbiz.de/10004017778
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An econometric approach to a marketing decision model
Frank, Ronald E.; Massy, William F. - 1971
Persistent link: https://www.econbiz.de/10004602276
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Planning in marketing : a selected bibliography
Massy, William F. - 1962
Persistent link: https://www.econbiz.de/10004636083
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Purchasing Behavior and personal attributes
Massy, William F.; Frank, Ronald Edward; LODAHL, THOMAS - 1968
Persistent link: https://www.econbiz.de/10004636084