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ECONIS (ZBW)
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Research opportunities in the decision and management sciences : report of the Dallas National Science Foundation Workshop
Little, John D.
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1985
Persistent link: https://www.econbiz.de/10004367195
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Viewpoints on the changing consumer goods distribution scene : summary of a Marketing Science Institute Conference, May 19 and 20, 1987
Bucklin, Randolph E.
;
Schmalensee, Diane H.
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1987
Persistent link: https://www.econbiz.de/10004745777
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3
Retailer response to manufacturer prices and price promotions
Bucklin, Randolph E.
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1989
Persistent link: https://www.econbiz.de/10004086941
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4
Decision support systems for marketing managers
Little, John D. C.
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Cassettari, Michael N.
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1984
Persistent link: https://www.econbiz.de/10004648321
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5
Analysis for marketing planning
Lehmann, Donald R.
;
Winer, Russell S.
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1997
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4. ed.
Persistent link: https://www.econbiz.de/10004362579
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6
Marketing research
Lehmann, Donald R.
;
Gupta, Sunil
;
Steckel, Joel H.
-
1998
Persistent link: https://www.econbiz.de/10004367822
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7
Analysis for marketing planning
Lehmann, Donald R.
;
Winer, Russell S.
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1994
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3. ed.
Persistent link: https://www.econbiz.de/10004313182
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8
Market research and analysis
Lehmann, Donald R.
-
1985
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2. ed.
Persistent link: https://www.econbiz.de/10004621008
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9
Economic consequences of providing quality and customer satisfaction
Anderson, Eugene W.
;
Fornell, Claes
;
Lehmann, Donald R.
-
1993
Persistent link: https://www.econbiz.de/10004197354
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10
Analysis for marketing planning
Lehmann, Donald R.
;
Winer, Russell S.
-
1991
-
2. ed.
Persistent link: https://www.econbiz.de/10004112966
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