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The use and performance effect of global account management : an empirical analysis using structural equations modeling
Montgomery, David Bruce; Yip, George S.; Villalonga, Belen - 1998
Persistent link: https://www.econbiz.de/10004063664
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Simulation games as a research method for studying strategic decision making : the case of Markstrat
Lant, Theresa K.; Montgomery, David Bruce - 1992
Persistent link: https://www.econbiz.de/10004360799
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Management science in marketing
Montgomery, David Bruce; Urban, Glen L. - 1969
Persistent link: https://www.econbiz.de/10004614464
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Developing a balanced marketing information system
Montgomery, David Bruce - 1970
Persistent link: https://www.econbiz.de/10004645549
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Stochastic models of buying behavior
Massy, William F.; Montgomery, David Bruce; Morrison, … - 1970
Persistent link: https://www.econbiz.de/10004653798
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Applications of management sciences in marketing
Montgomery, David Bruce (contributor) - 1970 - 1. print.
Persistent link: https://www.econbiz.de/10004017778
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Die globale Wettbewerbsstrategie : weltweit erfolgreiche Geschäfte
Yip, George S. - 1996
Persistent link: https://www.econbiz.de/10004302864
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Asian advantage : key strategies for winning in the Asia-Pacific region
Yip, George S. - 2000 - updated ed., 1. paperback print.
Persistent link: https://www.econbiz.de/10004599069
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Barriers to entry : a corporate strategy perspective
Yip, George S. - 1982
Persistent link: https://www.econbiz.de/10004763850
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Total global strategy II : updated for the internet and service era
Yip, George S. - 2003 - [2. ed.]
Persistent link: https://www.econbiz.de/10004752660