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THE ECONOMY IN TRANSITION / ED. BY ROBERT C. BLATTBERG. WITH A FOREWORD BY HAROLD S. GENEEN
Blattberg, Robert C. (contributor) - 1976
Persistent link: https://www.econbiz.de/10004007576
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The marketing information revolution
Blattberg, Robert C. (contributor) - 1994
Persistent link: https://www.econbiz.de/10004196983
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Database Marketing : analyzing and managing customers
Blattberg, Robert C.; Kim, Py·ong-do; Neslin, Scott A. - 2008
Persistent link: https://www.econbiz.de/10004908427
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Customer equity : building and managing relationships as valuable assets
Blattberg, Robert C.; Getz, Gary; Thomas, Jacquelyn S. - 2001
Persistent link: https://www.econbiz.de/10004613146
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Sales promotion : concepts, methods, and strategies
Blattberg, Robert C.; Neslin, Scott A. - 1990
Persistent link: https://www.econbiz.de/10004086189