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The effects of marketing channel integration on channel performance : a contingency view
Kim, Jonghoon
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1989
Persistent link: https://www.econbiz.de/10004121850
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Marketing research : principles and applications
Crask, Melvin
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Fox, Richard J.
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Stout, Roy Gene
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1995
Persistent link: https://www.econbiz.de/10004197258
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