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The effect of complementary and correlated cues on the processing of information from an advertisement
MacInnis, Deborah J. - 1986
Persistent link: https://www.econbiz.de/10004143462
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Consumer behavior
Hoyer, Wayne D.; MacInnis, Deborah J. - 2004 - 3. ed.
Persistent link: https://www.econbiz.de/10004396889
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Consumer behavior
Hoyer, Wayne D.; MacInnis, Deborah J. - 1997
Persistent link: https://www.econbiz.de/10004198329
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Factors that influence consumers' evaluations of brand extensions
MacInnis, Deborah J.; Nakamoto, Kent - 1991
Persistent link: https://www.econbiz.de/10004204364
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Consumer behavior
Hoyer, Wayne D.; MacInnis, Deborah J. - 2010 - 5. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004935997
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Understanding hope and its implications for consumer behavior : I hope, therefore I consume
MacInnis, Deborah J.; Hae Eun Chun - 2007
Persistent link: https://www.econbiz.de/10004951126
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Brand attachment : constructs, consequences, and causes
Park, Choong Whan; MacInnis, Deborah J.; Priester, Joseph R. - 2008
Persistent link: https://www.econbiz.de/10004951150
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Consumer behavior
Hoyer, Wayne D.; MacInnis, Deborah J.; Pieters, Rik - 2013 - 6. ed.
Persistent link: https://www.econbiz.de/10009635498
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Handbook of brand relationships
MacInnis, Deborah J. (contributor) - 2009
Persistent link: https://www.econbiz.de/10004958294