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Brand loyalty : measurement and management
Jacoby, Jacob; Chestnut, Robert Ward - 1978
Persistent link: https://www.econbiz.de/10004553283
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Experimentally Validating a conceptualization of brand loyality
Jacoby, Jacob; Kyner, David B. - 1972
Persistent link: https://www.econbiz.de/10004554373
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Personal selling : theory, research, and practice
Jacoby, Jacob (contributor) - 1984
Persistent link: https://www.econbiz.de/10004690392
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Perceived quality : how consumers view stores and merchandise
Jacoby, Jacob (contributor) - 1985
Persistent link: https://www.econbiz.de/10004649841
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Theory construction and model building skills : a practical guide for social scientists
Jaccard, James; Jacoby, Jacob - 2010
Persistent link: https://www.econbiz.de/10004955835
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Consumer response to price : attitudinal, information processing perspective
Jacoby, Jacob; Olson, Jerry C. - 1976
Persistent link: https://www.econbiz.de/10004725968
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Consumer behavior
Hoyer, Wayne D.; MacInnis, Deborah J. - 2004 - 3. ed.
Persistent link: https://www.econbiz.de/10004396889
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Consumer behavior
Hoyer, Wayne D.; MacInnis, Deborah J. - 1997
Persistent link: https://www.econbiz.de/10004198329
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Consumer behavior
Hoyer, Wayne D.; MacInnis, Deborah J. - 2010 - 5. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004935997
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Consumer behavior
Hoyer, Wayne D.; MacInnis, Deborah J.; Pieters, Rik - 2013 - 6. ed.
Persistent link: https://www.econbiz.de/10009635498