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Aufsatzsammlung
13
Marketing
6
Management
3
Verbraucherverhalten
3
Marketingstrategie
2
Produktinnovation
2
Strategisches Management
2
Tourismus
2
Unternehmenserfolg
2
Beschaffungsmarketing
1
Brand choice
1
Freizeitverhalten
1
Gemeinschaftsunternehmen
1
Hongkong <1995>
1
Innovation
1
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1
Interkulturelles Management
1
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1
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Kundenmanagement
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1
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1
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1
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1
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1
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Software Entwicklung
1
Strategie
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Theorie
1
USA
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24
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English
15
Undetermined
9
Author
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Woodside, Arch G.
24
Foster, John Robert
2
DeLozier, Maynard Wayne
1
Pattinson, Hugh
1
Sims, J. Taylor
1
Sims, John Taylor
1
Trappey, Randolph J.
1
Vyas, Niren
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Symposium on Cross Cultural Consumer and Business Studies <5, 1995, Hong Kong>
1
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Advances in business marketing and purchasing
11
Journal of business research : JBR
1
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USB Cologne (EcoSocSci)
ECONIS (ZBW)
325
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88
Other ZBW resources
55
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36
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4
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Measuring the effectiveness of image and linkage advertising : the nitty-gritty of maxi-marketing
Woodside, Arch G.
-
1996
Persistent link: https://www.econbiz.de/10004323512
Saved in:
2
Case studies for industrial and business marketing
Woodside, Arch G.
(
contributor
)
- In:
Advances in business marketing and purchasing
7
(
1996
)
Persistent link: https://www.econbiz.de/10004878065
Saved in:
3
FOUNDATIONS OF MARKETING CHANNELS / ED.: ARCH G. WOODSIDE..
Woodside, Arch G.
(
contributor
)
-
1978
Persistent link: https://www.econbiz.de/10003999877
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4
Creating and managing international joint ventures
Woodside, Arch G.
(
contributor
)
-
1996
Persistent link: https://www.econbiz.de/10004306076
Saved in:
5
Cross cultural consumer and business studies : [sel. from the Fifth Symposium on Cross-Cultural Consumer and Business Studies held in Hong Kong on December 11 - 13, 1995]
Woodside, Arch G.
(
contributor
)
- In:
Journal of business research : JBR
Vol. 42, nr. 2 : Special issue
(
1998
)
Persistent link: https://www.econbiz.de/10004381139
Saved in:
6
Consumer and industrial buying behavior
Woodside, Arch G.
(
contributor
)
-
1977
Persistent link: https://www.econbiz.de/10004138115
Saved in:
7
Training exercises for improving sensemaking skills : with solutions
Woodside, Arch G.
(
contributor
)
- In:
Advances in business marketing and purchasing
8
(
1999
)
Persistent link: https://www.econbiz.de/10004902076
Saved in:
8
Getting better at sensemaking
Woodside, Arch G.
(
contributor
)
- In:
Advances in business marketing and purchasing
9
(
2000
)
Persistent link: https://www.econbiz.de/10004902098
Saved in:
9
Essays by distinguished marketing scholars of the Society for Marketing Advances
Woodside, Arch G.
(
contributor
)
- In:
Advances in business marketing and purchasing
11
(
2002
)
Persistent link: https://www.econbiz.de/10004902755
Saved in:
10
Creating and managing superior customer value
Woodside, Arch G.
(
contributor
)
- In:
Advances in business marketing and purchasing
14
(
2009
)
Persistent link: https://www.econbiz.de/10004928108
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