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Services marketing
Apte, Govind - 2004
Persistent link: https://www.econbiz.de/10004383173
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Managing product and service development : texts and cases
Thomke, Stefan - 2007
Persistent link: https://www.econbiz.de/10004575663
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Testing 1-2-3 : experimental design with applications in marketing and service operations
Ledolter, Johannes; Swersey, Arthur J. - 2007
Persistent link: https://www.econbiz.de/10004898573
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Pricing with confidence : 10 ways to stop leaving money on the table
Holden, Reed K.; Burton, Mark R. - 2008
Persistent link: https://www.econbiz.de/10004901202
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The best service is no service : how to liberate your customers from customer service, keep them happy, and control costs
Price, Bill; Jaffe, David - 2008
Persistent link: https://www.econbiz.de/10004910141
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The service providers
Yagil, Danah - 2008
Persistent link: https://www.econbiz.de/10004910298
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New methods of competing in the global marketplace : critical success factors from service and manufacturing
Crandall, Richard E.; Crandall, William R. - 2008
Persistent link: https://www.econbiz.de/10004910418
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Living service : how to deliver the service of the future today
Silvester, Marc; Ahmed, Mohi - 2008
Persistent link: https://www.econbiz.de/10004911109
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Services marketing : integrating customer focus across the firm
Zeithaml, Valarie A.; Bitner, Mary Jo; Gremler, Dwayne D. - 2009 - 5. ed.
Persistent link: https://www.econbiz.de/10004912361
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Marketing a service for profit : a practical guide to key service marketing concepts
Clarke, Greg - 2000
Persistent link: https://www.econbiz.de/10004604714