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Consumer behavior : a strategic approach
Assael, Henry - 2004
Persistent link: https://www.econbiz.de/10004396897
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Marketing : principles & strategy
Assael, Henry - 2. ed.
Persistent link: https://www.econbiz.de/10004191520
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Consumer behavior and marketing action
Assael, Henry - 1995 - 5. ed.
Persistent link: https://www.econbiz.de/10004244861
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Consumer behavior and marketing action
Assael, Henry - 1981
Persistent link: https://www.econbiz.de/10004774800
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Marketing management : strategy and action
Assael, Henry - 1985
Persistent link: https://www.econbiz.de/10004760725
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Consumer behavior and marketing action
Assael, Henry - 1992 - 4. ed.
Persistent link: https://www.econbiz.de/10004131544
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Secondary research : information sources and methods
Stewart, David W.; Kamins, Michael A. - 1993 - 2. ed., 1. [Dr.]
Persistent link: https://www.econbiz.de/10004121135
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Early development and conceptualization of the field of marketing
Assael, Henry (contributor) - 1978
Persistent link: https://www.econbiz.de/10004798283
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The collected works of C. C. Parlin
Parlin, Charles Coolidge - 1978
Persistent link: https://www.econbiz.de/10004809987
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The history of advertising : 40 major books in facs.
Assael, Henry (contributor)
Persistent link: https://www.econbiz.de/10004048309