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Digital marketing strategy : text and cases
Urban, Glen L. - 2004
Persistent link: https://www.econbiz.de/10004818597
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Modeling the role of risk-adjusted utility in the diffusion of innovation
Lattin, James M.; Roberts, John H. - 1988 - Rev.
Persistent link: https://www.econbiz.de/10004781073
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Design and marketing of new products
Urban, Glen L.; Hauser, John Richard - 1993 - 2. ed.
Persistent link: https://www.econbiz.de/10004190674
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Management science in marketing
Montgomery, David Bruce; Urban, Glen L. - 1969
Persistent link: https://www.econbiz.de/10004614464
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Design and marketing of new products
Urban, Glen L.; Hauser, John Richard - 1980
Persistent link: https://www.econbiz.de/10004742487
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Essentials of new product management
Urban, Glen L.; Hauser, John Richard; Dholakia, Nikhilesh - 1987
Persistent link: https://www.econbiz.de/10004743316
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Advanced marketing strategy : phenomena, analysis, and decisions
Urban, Glen L.; Star, Steven H. - 1991
Persistent link: https://www.econbiz.de/10004102541