Narrow search
Showing 1 - 10 of 112
Cover Image
Produktmanagement : Grundlagen Methoden Beispiele
Herrmann, Andreas - 2009 - 2., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10004937605
Cover Image
Vielfalt und Einheit in der Marketingwissenschaft : Ein Spannungsverhältnis
Bayón, Tomás - 2007
Persistent link: https://www.econbiz.de/10004921132
Cover Image
Conjoint measurement : methods and applications
Gustafsson, Anders (contributor);  … - 2000
Persistent link: https://www.econbiz.de/10004010317
Cover Image
An empirical investigation of the rank correlation between different risk measures
Hahn, Carsten; Pfingsten, Andreas; Wagner, Peter - 2002
Persistent link: https://www.econbiz.de/10004760380
Cover Image
Customer orientation and market action
Johnson, Michael D. - 1998
Persistent link: https://www.econbiz.de/10004359533
Cover Image
Customer retention in the automotive industry : quality, satisfaction and loyalty
Johnson, Michael D. (contributor) - 1997
Persistent link: https://www.econbiz.de/10004327451
Cover Image
Compatibility effects in evaluations of customer satisfaction and loyality
Johnson, Michael D.; Auh, Seigyoung - 1998
Persistent link: https://www.econbiz.de/10004600884
Cover Image
Improving customer satisfaction, loyalty, and profit : an integrated measurement and management system
Johnson, Michael D.; Gustafsson, Anders - 2000 - 1. ed., 1. print.
Persistent link: https://www.econbiz.de/10004604801
Cover Image
Competing in a service economy : how to create a competitive advantage through service development and innovation
Gustafsson, Anders; Johnson, Michael D. - 2003 - 1. ed.
Persistent link: https://www.econbiz.de/10004727850
Cover Image
Kundenorientierung und Markthandlung
Johnson, Michael D. - 2001
Persistent link: https://www.econbiz.de/10004740272