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Consumer behavior and managerial decision making
Kardes, Frank R. - 1999
Persistent link: https://www.econbiz.de/10004378210
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Consumer behavior and managerial decision making
Kardes, Frank R. - 2002 - 2. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004846597
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Consumer behavior
Kardes, Frank R.; Cronley, Maria L.; Cline, Thomas W. - 2011
Persistent link: https://www.econbiz.de/10004950861
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Applying social cognition to consumer-focused strategy
Kardes, Frank R. (contributor) - 2005
Persistent link: https://www.econbiz.de/10004857601
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Handbook of business-to-business marketing
Lilien, Gary L. (contributor); Grewal, Rajdeep (contributor) - 2012
Persistent link: https://www.econbiz.de/10009498920