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A Model for joint advertising budget determination and media selection
Miller, Stephen J. - 1970
Persistent link: https://www.econbiz.de/10004645358
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On geometric Programming and marketing models
Kochenberger, Gary Austin; Miller, Stephen J. - 1970
Persistent link: https://www.econbiz.de/10004582072
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Perceptual Distortion in the development of brand attitudes : a cognitive model
Miller, Stephen J.; Mazis, Michael B.; Wright, Peter L. - 1970
Persistent link: https://www.econbiz.de/10004645357
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Innovative health care alternatives : a model of the consumer behavior process
Miller, Stephen J.; Zikmund, William G. - 1978
Persistent link: https://www.econbiz.de/10004786263
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Contemporary database marketing : concepts and applications
Baier, Martin; Ruf, Kurtis M.; Chakraborty, Goutam - 2002
Persistent link: https://www.econbiz.de/10004779099