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Marketing in the era of accountability : identifying the marketing practices and metrics that truly increase profitability
Binet, Les
;
Field, Peter
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2007
Persistent link: https://www.econbiz.de/10004895488
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Arab financial markets
Field, Peter
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1981
Persistent link: https://www.econbiz.de/10004728075
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Brand immortality : how brands can live long and prosper
Pringle, Hamish
;
Field, Peter
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2008
Persistent link: https://www.econbiz.de/10004925157
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