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Buying styles : simple lessons for selling the way your customer buys
Wilkinson, Michael (contributor) - 2009
Persistent link: https://www.econbiz.de/10004940634
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Interpreting consumer choice : the behavioral perspective model
Foxall, Gordon R. - 2009
Persistent link: https://www.econbiz.de/10004942245
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Creating images and the psychology of marketing communication
Kahle, Lynn R. (contributor) - 2006
Persistent link: https://www.econbiz.de/10004878293
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The undermining of beliefs in the autonomy and rationality of consumers
O'Shaughnessy, John; O'Shaughnessy, Nicholas Jackson - 2008
Persistent link: https://www.econbiz.de/10004897028
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Product experience
Schifferstein, Hendrik Nicolaas (contributor) - 2008 - 1. ed.
Persistent link: https://www.econbiz.de/10004897145
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Lifestyle market segmentation
Cahill, Dennis J. - 2006
Persistent link: https://www.econbiz.de/10004870866
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Conquering consumerspace : marketing strategies for a branded world
Solomon, Michael R. - 2003
Persistent link: https://www.econbiz.de/10004726492
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Customer behavior : a managerial perspective
Sheth, Jagdish N.; Mittal, Banwari - 2004 - 2. ed.
Persistent link: https://www.econbiz.de/10004727676
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Understanding consumer choice
Foxall, Gordon R. - 2005
Persistent link: https://www.econbiz.de/10004824936
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Consumer centric category management : how to increase profits by managing categories based on consumer needs
Karolefski, John (contributor); Heller, Al (contributor) - 2006
Persistent link: https://www.econbiz.de/10004843835