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Marketing strategy
Ferrell, Odies C.; Hartline, Michael D. - 2008 - 4. ed., Internat. student ed.
Persistent link: https://www.econbiz.de/10004883859
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Internal relationship management : linking human resources to marketing performance
Hartline, Michael D. (contributor) - In: Journal of relationship marketing : innovations & … Vol. 3, nr. 2/3 (2003)
Persistent link: https://www.econbiz.de/10004874001
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Internal relationship management : linking human resources to marketing performance
Hartline, Michael D. (contributor) - 2005
Persistent link: https://www.econbiz.de/10004814540
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Marketing strategy
Ferrell, Odies C.; Hartline, Michael D. - 2005 - 3. ed.
Persistent link: https://www.econbiz.de/10004421893