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Side Payments in Marketing
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USB Cologne (EcoSocSci)
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Customer satisfaction incentives
Hauser, John Richard
;
Simester, Duncan I.
;
Wernerfelt, …
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1994
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Rev.
Persistent link: https://www.econbiz.de/10004248728
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An information based theory of microeconomics and its consequences for corporate strategy
Wernerfelt, Birger
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1977
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[Mikrofilm-Ausg.]
Persistent link: https://www.econbiz.de/10004841828
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Applying marketing management : four PC simulations
Hauser, John Richard
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1986
Persistent link: https://www.econbiz.de/10004140283
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