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Customer Metrics and Their Imp...
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Gupta, Sunil
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Lehmann, Donald R.
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USB Cologne (EcoSocSci)
ECONIS (ZBW)
78
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Marketing research
Lehmann, Donald R.
;
Gupta, Sunil
;
Steckel, Joel H.
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1998
Persistent link: https://www.econbiz.de/10004367822
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Managing customers as investments : the strategic value of customers in the long run
Gupta, Sunil
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Lehmann, Donald R.
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2008
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4. print.
Persistent link: https://www.econbiz.de/10008828015
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