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The Impact of store brands on manufacturer trade deals and retail price promotion
Lattin, James M. - 1988 - Rev.
Persistent link: https://www.econbiz.de/10004781072
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Modeling the role of risk-adjusted utility in the diffusion of innovation
Lattin, James M.; Roberts, John H. - 1988 - Rev.
Persistent link: https://www.econbiz.de/10004781073
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Analyzing multivariate data
Lattin, James M.; Carroll, J. Douglas; Green, Paul E. - 2003
Persistent link: https://www.econbiz.de/10004818551
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Decision support systems for marketing managers
Little, John D. C.; Cassettari, Michael N. - 1984
Persistent link: https://www.econbiz.de/10004648321
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Research opportunities in the decision and management sciences : report of the Dallas National Science Foundation Workshop
Little, John D. - 1985
Persistent link: https://www.econbiz.de/10004367195