Narrow search
Showing 1 - 5 of 5
Cover Image
Formulating a multinational marketing strategy : a deductive, cross-national consumer behavior model
Yaprak, Attila - 1978 - [Mikrofiche-Ausg.]
Persistent link: https://www.econbiz.de/10004236245
Cover Image
Globalization, the multinational firm, and emerging economies
Yaprak, Attila (contributor) - 2000
Persistent link: https://www.econbiz.de/10004606492
Cover Image
A framework for international business
Cavusgil, Salih Tamer; Knight, Gary A.; Riesenberger, … - 2013 - Internat. ed.
Persistent link: https://www.econbiz.de/10009498061
Cover Image
Emerging paradigm for international marketing : the born global firm
Knight, Gary A. - 1997
Persistent link: https://www.econbiz.de/10004557396
Cover Image
International business : the new realities
Cavusgil, Salih Tamer; Knight, Gary A.; Riesenberger, … - 2012 - 2. ed., internat. ed.
Persistent link: https://www.econbiz.de/10008912214