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Marketingtheorie
5
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USB Cologne (EcoSocSci)
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Gaining and sustaining competitive advantage
Barney, Jay B.
-
2002
-
2. ed.
Persistent link: https://www.econbiz.de/10004703419
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2
Gaining and sustaining competitive advantage
Barney, Jay B.
-
1997
Persistent link: https://www.econbiz.de/10004309774
Saved in:
3
Gaining and sustaining competitive advantage
Barney, Jay B.
-
1997
-
Reprint. with corr.
Persistent link: https://www.econbiz.de/10004317967
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4
Gaining and sustaining competitive advantage
Barney, Jay B.
-
2007
-
3. ed.
Persistent link: https://www.econbiz.de/10004880685
Saved in:
5
Gaining and sustaining competitive advantage
Barney, Jay B.
-
2011
-
4. ed., internat. ed.
Persistent link: https://www.econbiz.de/10008827540
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6
Marketing theory : the philosophy of marketing science
Hunt, Shelby D.
(
contributor
)
-
1983
-
1. [Dr.]
Persistent link: https://www.econbiz.de/10004553720
Saved in:
7
Marketing theory : foundations, controversy, strategy, resource-advantage theory
Hunt, Shelby D.
-
2010
Persistent link: https://www.econbiz.de/10004318992
Saved in:
8
Foundations of marketing theory : toward a general theory of marketing
Hunt, Shelby D.
-
2002
-
[4. ed.]
Persistent link: https://www.econbiz.de/10004747566
Saved in:
9
Controversy in marketing theory : for reason, realism, truth, and objectivity
Hunt, Shelby D.
-
2003
Persistent link: https://www.econbiz.de/10004778531
Saved in:
10
Modern marketing theory : critical issues in the philosophy of marketing science
Hunt, Shelby D.
-
1991
Persistent link: https://www.econbiz.de/10004087657
Saved in:
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