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La chasse au trésor : dans la peau du nouveau consommateur
Silverstein, Michael J. - 2007
Persistent link: https://www.econbiz.de/10004518198
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Women want more : how to capture your share of the world's largest, fastest-growing market
Silverstein, Michael J.; Sayre, Kate; Butman, John - 2009 - 1. ed.
Persistent link: https://www.econbiz.de/10004949545
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Treasure hunt : inside the mind of the new global consumer
Silverstein, Michael J.; Butman, John - 2006
Persistent link: https://www.econbiz.de/10004863294
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Breaking compromises : opportunities for action in consumer markets from the Boston Consulting Group
Silverstein, Michael J. (contributor)
Persistent link: https://www.econbiz.de/10004595866