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Advertising media models : a pract. guide
Rust, Roland T. (contributor) - 1986 - 1. [Dr.]
Persistent link: https://www.econbiz.de/10004680941
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Return on quality : measuring the financial impact of your company's quest for quality
Rust, Roland T.; Zahorik, Anthony J.; Keiningham, Timothy L. - 1994
Persistent link: https://www.econbiz.de/10004184355
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Service quality : new directions in theory and practice
Rust, Roland T. (contributor) - 1994
Persistent link: https://www.econbiz.de/10004181386
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E-service : new directions in theory and practice
Rust, Roland T. (contributor) - 2002
Persistent link: https://www.econbiz.de/10004762935
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Customer equity management
Rust, Roland T.; Lemon, Katherine N.; Narayandas, Das - 2005
Persistent link: https://www.econbiz.de/10004818613
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Driving customer equity : how customer lifetime value is reshaping corporate strategy
Rust, Roland T.; Zeithaml, Valarie A.; Lemon, Katherine N. - 2000
Persistent link: https://www.econbiz.de/10004595521