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Marketing a brief introduction
Stokes, David; Lomax, Wendy - 2008
Persistent link: https://www.econbiz.de/10004897915
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Corporate rebranding : learning from experience
Lomax, Wendy; Mador, Martha; Fitzhenry, Angelo - 2002
Persistent link: https://www.econbiz.de/10004818400
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Taking control of word of mouth marketing : the case of an entrepreneurial hotelier
Stokes, David; Lomax, Wendy - 2000
Persistent link: https://www.econbiz.de/10004832634
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Analysis and evaluation : [for exams in December 2005 and June 2006]
Lomax, Wendy - 2005 - 2. ed.
Persistent link: https://www.econbiz.de/10004846128
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Consumer behaviour : applications in marketing
East, Robert; Wright, Malcolm; Vanhuele, Marc - 2008
Persistent link: https://www.econbiz.de/10004908109