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The new business road test : what entrepreneurs and executives should do before writing a business plan
Mullins, John W. - 2003
Persistent link: https://www.econbiz.de/10004713481
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The new business road test : what entrepreneurs and executives should do before writing a business plan
Mullins, John W. - 2010 - 3. ed.
Persistent link: https://www.econbiz.de/10004956681
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The new business road test : what entrepreneurs and executives should do before writing a business plan
Mullins, John W. - 2003 - 2. ed.
Persistent link: https://www.econbiz.de/10004224474
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Marketing management : a strategic decision-making approach
Mullins, John W.; Walker, Orville C. - 2013 - 8. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009527620
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Marketing management : a strategic decision-making approach
Mullins, John W. - 2009 - 7. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004939117
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Getting to plan B : breaking through to a better business model
Mullins, John W.; Komisar, Randy - 2009
Persistent link: https://www.econbiz.de/10004941885
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Marketing strategy : a decision-focused approach
Walker, Orville C.; Mullins, John W.; Larréché, … - 2011 - 7. ed., Internat. student ed.
Persistent link: https://www.econbiz.de/10004954162
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Marketing management : a strategic decision-making approach
Mullins, John W. - 2008 - 6. ed., internat. stud. ed.
Persistent link: https://www.econbiz.de/10004874580
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Marketing management : a strategic decision-making approach
Mullins, John W. (contributor) - 2005 - 5. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004445088