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USB Cologne (EcoSocSci)
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Marketing by worldmaking : folgenreiche Kommunikation zwischen Mensch und Marke ; Ideen - Strategien - Erfolge
Boltz, Dirk-Mario
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1999
Persistent link: https://www.econbiz.de/10004020146
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Konstruktion von Erlebniswelten : Kommunikations- und Marketing-Strategien bei Camel und Greenpeace
Boltz, Dirk-Mario
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1994
Persistent link: https://www.econbiz.de/10004205135
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Effizienz in der Markenführung
Boltz, Dirk-Mario
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2004
Persistent link: https://www.econbiz.de/10004948249
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