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The essence of services marketing
Payne, Adrian - 1994
Persistent link: https://www.econbiz.de/10004250023
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Handbook of CRM : achieving excellence in customer management
Payne, Adrian - 2006
Persistent link: https://www.econbiz.de/10004828127
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Advances in relationship marketing
Payne, Adrian (contributor) - 1995
Persistent link: https://www.econbiz.de/10004304334
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Relationship marketing for competitive advantage : winning and keeping customers
Payne, Adrian (contributor) - 1996 - Reprint.
Persistent link: https://www.econbiz.de/10004305499
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Marketing planning for services
McDonald, Malcolm; Payne, Adrian - 1996 - 1. paperback ed.
Persistent link: https://www.econbiz.de/10004305938
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Marketing plans for service businesses : a complete guide
McDonald, Malcolm - 2006 - 2. ed.
Persistent link: https://www.econbiz.de/10004846028
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Relationship marketing for competitive advantage : winning and keeping customers
Payne, Adrian (contributor) - 2003 - Reprint.
Persistent link: https://www.econbiz.de/10004801564
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Relationship marketing : creating stakeholder value
Christopher, Martin - 2002 - [Rev. ed.]
Persistent link: https://www.econbiz.de/10004755178
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Relationship marketing : bringing quality, customer service and marketing together
Christopher, Martin; Payne, Adrian; Ballantyne, David - 1991
Persistent link: https://www.econbiz.de/10004126784
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Handbuch Relationship-Marketing : Konzeption und erfolgreiche Umsetzung
Payne, Adrian (contributor) - 1999
Persistent link: https://www.econbiz.de/10004023002