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Measurement in marketing research : an alternative framework
Salzberger, Thomas
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2009
Persistent link: https://www.econbiz.de/10004945635
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Interkulturelle Marktforschung : Methoden zur Überprüfung der Datenäquivalenz
Salzberger, Thomas
Persistent link: https://www.econbiz.de/10004593528
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Ewing, Michael T.
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2001
Persistent link: https://www.econbiz.de/10004762934
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