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Balanced Scorecard
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USB Cologne (EcoSocSci)
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Cross-Marketing - Allianzen, die stark machen : Mit Partnern schneller erfolgreich werden
Meyer, Tobias
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2007
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1. Auflage
Persistent link: https://www.econbiz.de/10008913208
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Markenscorecards : Bewertung, Kontrolle und Steuerung von Marken
Meyer, Tobias
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2007
Persistent link: https://www.econbiz.de/10004919420
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