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Stratégies d'incertitude
Cova, Bernard (contributor) - 1996
Persistent link: https://www.econbiz.de/10004315793
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Special issue Project marketing and the marketing of solutions
Cova, Bernard (contributor) - In: Industrial marketing management : the international … 36,2 (2007)
Persistent link: https://www.econbiz.de/10004913769
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Project marketing : beyond competitive bidding
Cova, Bernard; Ghauri, Pervez N.; Salle, Robert - 2002
Persistent link: https://www.econbiz.de/10004711145
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Le marketing d'affaires : stratégies et méthodes pour vendre des projets ou des solutions
Cova, Bernard; Salle, Robert - 1999
Persistent link: https://www.econbiz.de/10004281500
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Consumer tribes
Cova, Bernard (contributor) - 2007 - 1. ed.
Persistent link: https://www.econbiz.de/10004477043
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Innover en marketing : 15 tendances en mouvement
Cova, Bernard (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10004106029