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ROI fundamentals : why and when to measure ROI
Phillips, Patricia Pulliam; Phillips, Jack J. - 2008
Persistent link: https://www.econbiz.de/10004898710
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Data collection : planning for and collecting all types of data
Phillips, Patricia Pulliam; Stawarski, Cathy A. - 2008
Persistent link: https://www.econbiz.de/10004898714
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Return on investment in meetings and events : tools and techniques to measure the success of all types of meetings and events
Phillips, Jack J.; Breining, M. Theresa; Phillips, … - 2008 - 1. ed.
Persistent link: https://www.econbiz.de/10004899764
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Marketing ROI : the path to campaign, customer, and corporate profitability
Lenskold, James D. - 2003
Persistent link: https://www.econbiz.de/10004716935
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The four pillars of profit-driven marketing : how to maximize creativity, accountability, and ROI
Moeller, Leslie H.; Landry, Edward C.; Kinni, Theodore B. - 2009
Persistent link: https://www.econbiz.de/10004928205
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Finding alpha : the search for alpha when risk and return break down
Falkenstein, Eric - 2009
Persistent link: https://www.econbiz.de/10004944311
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Profitable marketing communications : a guide to marketing return on investment
Young, Antony; Aitken, Lucy - 2007
Persistent link: https://www.econbiz.de/10004880493
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ROI for technology projects : measuring and delivering value
Roulstone, D. Brian; Phillips, Jack J. - 2007
Persistent link: https://www.econbiz.de/10004893162
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Benefit realisation management : a practical guide to achieving benefits through change
Bradley, Gerald - 2006
Persistent link: https://www.econbiz.de/10004862652
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The ROI fieldbook : strategies for implementing ROI in HR and training
Phillips, Patricia Pulliam (contributor) - 2007
Persistent link: https://www.econbiz.de/10004874567