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Boundary-Spanning Marketing Organization : A Theory and Insights from 31 Organization Theories
Hult, Gert Tomas M. - 2011
Persistent link: https://www.econbiz.de/10009555393
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The satisfied customer : winners and losers in the battle for buyer preference
Fornell, Claes - 2007 - 1. ed.
Persistent link: https://www.econbiz.de/10004895046
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Consumer input for marketing decisions : a study of corporate departments for consumer affairs
Fornell, Claes - 1976
Persistent link: https://www.econbiz.de/10009606620
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Economic consequences of providing quality and customer satisfaction
Anderson, Eugene W.; Fornell, Claes; Lehmann, Donald R. - 1993
Persistent link: https://www.econbiz.de/10004197354
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A second generation of multivariate analysis
Fornell, Claes (contributor)
Persistent link: https://www.econbiz.de/10004799681
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An international organizational learning study of the internal marketing system
Hult, Gert Tomas M. - 1995 - [Mikrofiche-Ausg.]
Persistent link: https://www.econbiz.de/10004198346
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Special issue: Cycle time and industrial marketing
Hult, Gert Tomas M. (contributor) - In: Industrial marketing management : the international … 31,4 (2002)
Persistent link: https://www.econbiz.de/10004736545
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Reviving traditions in research on international market entry
Hult, Gert Tomas M. (contributor) - 2003 - 1. ed.
Persistent link: https://www.econbiz.de/10004447177
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Total global strategy
Yip, George S.; Hult, G. Tomas M. - 2012 - 3. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009527498
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Marketing foundations
Hult, G. Tomas M.; Pride, William M.; Ferrell, Odies C. - 2013 - 5. ed., International ed.
Persistent link: https://www.econbiz.de/10009599805