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The psychology of advertising
Fennis, Bob Michaël; Stroebe, Wolfgang - 2010
Persistent link: https://www.econbiz.de/10004956615
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The psychology of advertising
Fennis, Bob Michaël; Stroebe, Wolfgang - 2011 - Repr.
Persistent link: https://www.econbiz.de/10008750648
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Multidimensional scaling in marketing : towards integrating data collection and analysis
Bijmolt, Tammo H. A. - 1996
Persistent link: https://www.econbiz.de/10004367438
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The influence of involvement on brand dissimularities and MLMDS solutions
Bijmolt, Tammo H. A.; Wedel, Michel - 1993
Persistent link: https://www.econbiz.de/10004322601