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Markenmanagement bei erklärungsbedürftigen Produkten
Schmidt, Holger J.
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2001
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1. Aufl.
Persistent link: https://www.econbiz.de/10004768462
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Internal Branding : Wie Sie Ihre Mitarbeiter zu Markenbotschaftern machen
Schmidt, Holger J.
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2008
Persistent link: https://www.econbiz.de/10004910011
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